Opinion written by Jonathan Warnock, CMO Beuhi
Cannabis Found Less Harmful Than Alcohol
Beuhi took the time to dig a little deeper into a topic that’s been trending all over the internet. A groundbreaking study published in the Journal of Studies on Alcohol and Drugs reveals that cannabis is significantly less harmful than alcohol and opioids. Led by Dr. Erika Rosen of the Alcohol Research Group and RTI International, the research highlights a pivotal shift in substance use patterns in the United States. This shift is particularly relevant for investors and stakeholders in the cannabis industry, as it underscores the growing market potential for cannabis-infused products and the evolving consumer preferences towards healthier alternatives.
Key Findings
The study surveyed a diverse group of U.S. adults to assess the impacts of alcohol, cannabis, and opioids. The results were striking:
- Secondhand Harms: Over 34% of respondents reported experiencing harm from someone else’s drinking, compared to 5.5% from cannabis and 7.6% from opioids. These harms include traffic accidents, family issues, and financial problems.
- Daily Use: For the first time, daily cannabis use (17.7 million Americans) has surpassed daily alcohol consumption (14.7 million Americans).
These findings suggest that cannabis is less likely to cause harm to bystanders than alcohol, reinforcing the need to reassess societal and legal perceptions of cannabis relative to more harmful substances.
Factors Driving the Shift
Several factors contribute to the increasing preference for cannabis over alcohol:
- Legalization and Accessibility: The legalization of cannabis in many states has made it more accessible, encouraging consumption.
- Health Perceptions: Consumers view cannabis as a safer, more natural alternative to alcohol. The potential therapeutic benefits of cannabis, such as pain relief and anxiety reduction, further enhance its appeal.
- Market Innovations: The development of cannabis-infused beverages offers a non-alcoholic option that delivers a mild buzz without the adverse effects associated with alcohol.
Implications for the Cannabis Market
The cannabis market is poised for significant growth as consumer demand shifts towards healthier options. Major alcohol companies like Constellation Brands and Molson Coors are investing heavily in the cannabis sector, indicating a strong belief in its future potential. These companies are exploring the production of cannabis-infused beverages, capitalizing on the changing consumer landscape.
Investment Opportunities
The evolving cannabis market presents numerous opportunities for investors:
- Growth Potential: With daily cannabis use surpassing alcohol, the market for cannabis products is expected to expand rapidly.
- Regulatory Changes: Potential regulatory easing could further boost the market, making cannabis products more widely available.
- Product Diversification: Companies can explore various cannabis-infused products, catering to a broad range of consumer preferences.
Why is Beuhi Celebrating?
Well, to start, Beuhi is a smart appliance that makes candy that the user can make functional. It’s that simple. By using natural ingredients and cutting out as much of the chemical additives as possible, our candy-making formulas are designed to taste great and allow for consistent botanical disbursement and pleasant textures in every batch. Our proprietary formulas’ flexibility allows the candies to be enjoyed with or without the optional infusions. For the cannabis market, this means that when cannabis infusions are desired, Beuhi is a healthier non-inhalation alternative for the consumption of that specific botanical.
Beuhi further enables users to manage every aspect of their consumption. The appliance’s infusion technology paired with the app’s advanced calculation management will allow users to manage quantities and dosages. This especially applies to consumers managing health concerns via holistic approaches to their health and well-being.
Beyond candy-making, Beuhi is an experience-driven company. Our secure and powerful companion experience in the Beuhi app can bridge the gap between conventional brands and their ability to tap into the growing cannabis market. Not only will our patent-pending smart home appliance for making custom functional confections offer popular food brands an avenue for collaboration, i.e., on flavors, but the Beuhi app will also provide additional opportunities for brands to integrate on a deeper level with the Beuhi community. Whether through tastes, products, music, or visual content, Beuhi can connect brands with customers by tapping into all five senses.
For investors, Beuhi has the potential to be a powerhouse. Beuhi is more than just a candy-maker. The diversification of revenue streams breaks through the conventional subscription-based eCommerce models. We have identified multiple points within the experience that extend well beyond the immediate opportunities in cannabis and functional confections. Beuhi aims to leverage the trends in the cannabis space to drive an innovation pipeline that has applications across multiple industries. While our go-to-market strategy is focused on this specific emerging market, the growth potential beyond cannabis is truly endless.
Conclusion
The study’s findings mark a significant shift in substance use trends, with cannabis emerging as a less harmful alternative to alcohol. This shift presents substantial opportunities for growth and innovation within the cannabis industry. As consumer preferences continue to evolve, the market for cannabis-infused products is expected to flourish, driven by a demand for healthier, safer alternatives. Investors and stakeholders should take note of these trends and consider the potential of the burgeoning cannabis market.
That said, Beuhi is staying focused and deliberate on the path ahead. Our first goal is to get this incredible innovation to a production-ready status, which will allow us to take pre-orders from consumers and specialty retailers as we steadily push forward on our first investment campaign.
For more information, please visit the link at the top of the page. Our journey has just started, and your investment helps put us that much closer to our goal.
